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Contact - Whether on Mars, Mother Earth, or elsewhere, feel welcome to get in touch Liina Liblik │ Founder & Former Lead Astronaut of Liina Liblik x Creative Space (2020–2024) Senior Communications & Global Program Leader (175+ countries) | Strategic & Creative Communications Senior communications and global program leader with 15+ years of international experience, backed by 4 years as an independent consultant. Expertise in corporate communications (including 3 years in the B2B technology sector within a private-equity-backed, multi-brand digital marketplace group), brand strategy and visual communications (UN, OECD), and high-profile event management (on-site from New York to Saudi Arabia). Contributed to 10 editions of Global Money Week, helping take the financial literacy campaign from 21 to 175+ countries and reach 50M+ young people. Co-led international member-focused events bringing together 6,400+ participants and 600+ speakers. Skilled in building strategic alliances, leading cross-functional initiatives, translating business priorities into integrated communications, and connecting people, brands, and international stakeholders. Portfolio: Selected work samples here LinkedIn: Professional profile here & recommendations here Instagram: Brand strategy, communications & creative projects (2020–2024) here Email: Liina@liinaliblik.com Phone: Installing the satellite.. _____ *All the space elements from stars to planets on this website are handmade drawings turned into digital visuals in Adobe Creative Suite. https://www.liinaliblik.com/about daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/46f8990e-87f0-4283-bc8d-170cf1a9ccac/2023+Liina+Liblik.jpg About - Senior Communications & Global Program Leader Professional Profile 15+ years of international experience in internal and external communications, global program and campaign management, brand strategy, visual communications, and high-level events. Corporate communications experience: Including three years in a private-equity-backed, multi-brand B2B technology group operating an international digital auction marketplace. Entrepreneurial Experience & Independent Consultancy: Founded and ran an independent creative communications business (2020–2024), delivering strategic communications, visual branding, and creative projects in collaboration with international organizations, including collaborations with the UN, ITC, OECD, INFE, ICISA, and others. Global program impact: Contributed to 10 editions of Global Money Week, helping expand the financial literacy campaign from 21 to more than 175 countries and reach 50M+ young people. International event leadership: Co-led global member-focused events bringing together 6,400+ participants and 600+ speakers. Supported strategic partnerships and the planning and delivery of international summits, awards ceremonies and high-level events across Europe, the US, Africa and the Middle East. Highlights included the UN Global Summit in New York (2014; 340 participants from 90 countries), the Istanbul Global Summit (2013; 500+ participants from 102 countries), seven editions of the Global Inclusion Awards, including the 2015 ceremony at the UK House of Lords, and G20-linked events in Saudi Arabia (2018). Supported the planning and delivery of the Ye! Awards Egypt 2018 in Cairo and the Ye! Uganda Summit 2018 in Kampala, engaging with the international Ye! Community of Young Entrepreneurs. Strategic and cross-functional leadership: Experienced in building strategic alliances, aligning international stakeholders, and translating business priorities into integrated communications and global initiatives. Visual communications: 15+ years of experience using Adobe Creative Suite, designing 100+ reports, publications, marketing materials, and visual assets since 2010. Portfolio: Selected work samples here LinkedIn: Professional profile here & recommendations here https://www.liinaliblik.com/work daily 0.75 2026-11-11 https://www.liinaliblik.com/work/catalyst-2030 monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1620505060967-BPDKE8488PZXU8G46G34/CCW_Daily+post+visuals_square_500x500+pixels_38.jpg Work - Catalyst 2030 - Communications Consultant │April - May 2021 Collaborated with Catalyst 2030 (now known as Catalyst Now) on communications and campaign delivery for Catalysing Change Week 2021, a global initiative bringing together social entrepreneurs, systems-change leaders, private-sector representatives, governments, funders and other stakeholders working to advance the Sustainable Development Goals (SDGs). Featuring more than 120 sessions, the campaign served as an international platform for knowledge exchange, cross-sector collaboration and showcasing innovative approaches to systems change. It connected stakeholders across the global social innovation ecosystem to share experiences, highlight impactful initiatives and accelerate progress towards the SDGs. Catalysing Change Week (CCW) is the world’s largest event led by social innovators and entrepreneurs to share knowledge, exchange ideas and accelerate collaborative systems change. My consultancy focused on supporting campaign communications, stakeholder engagement, and activity coordination to strengthen the campaign's visibility, promote its global program, and connect participants across the Catalyst 2030 network. Key Contributions Campaign Communications & Coordination: Supported the planning and delivery of communications activities for Catalysing Change Week 2021, helping translate campaign objectives into engaging content and coordinated outreach. Global Stakeholder Engagement: Contributed to communications and engagement initiatives connecting social entrepreneurs, institutional stakeholders, funders and partners across the international Catalyst 2030 network. Content Development & Campaign Visibility: Supported the development and coordination of campaign communications to promote the program, highlight participating initiatives and amplify the campaign's international reach. International Program Promotion: Helped showcase the campaign's 120+ sessions, knowledge-sharing opportunities and systems-change initiatives, contributing to the visibility of diverse perspectives and solutions across the global social innovation ecosystem. From Consultancy to Program Leadership After successfully completing this initial consultancy, I transitioned into a full-time role as Campaign & Program Manager at Catalyst 2030 (2021–2023). Building on the initial collaboration, I assumed broader responsibilities across global campaign strategy, program leadership, stakeholder engagement and cross-functional coordination, continuing to contribute to Catalysing Change Week and other international initiatives. https://www.liinaliblik.com/work/oecd monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/45cdd91a-1a6f-4921-84d8-ca0f05a0935a/OECD+L+Liblik.jpg Work - OECD - Communications Consultant │ November 2020 – November 2022 Collaborated with the OECD International Network on Financial Education (OECD/INFE) on strategic communications and global campaign development for Global Money Week (GMW), an international initiative promoting financial literacy, informed decision-making, and financial well-being among children and young people. My involvement spanned 10 years and 10 editions (2012–2022): eight editions at Child & Youth Finance International (learn more here), followed by two years as a Communications Consultant collaborating with OECD/INFE. This experience combined global program leadership with strategic communications, brand development and international campaign delivery. For the 9th and 10th editions from 2020 to 2022, my consultancy focused on strengthening GMW's global visibility, brand consistency and digital presence. I contributed to integrated campaign communications across the website, newsletters, social media, publications, and international marketing materials, combining editorial development, visual storytelling, and multi-channel content production to engage audiences in more than 100 countries. Key Contributions Global Campaign Communications & Brand Development: Supported strategic communications for OECD/INFE Global Money Week, contributing to campaign positioning, messaging and brand visibility across digital channels, publications and international campaign activities. Digital Communications & Website Management: Managed and maintained the Global Money Week website, overseeing content updates, page development, editorial improvements and visual presentation. Developed content plans and visual concepts to communicate campaign priorities and activities, working with Joomla and basic HTML. Global Content Strategy & Editorial Communications: Developed, reviewed, and coordinated campaign content for international audiences, highlighting activities, initiatives, and achievements from participating organizations worldwide. Adapted messaging and content formats to support consistent communication across channels. Social Media Strategy & Campaign Delivery: Planned and managed GMW's social media communications, developing content calendars, written and visual assets, campaign toolkits, and digital engagement initiatives. Coordinated day-to-day publishing, particularly during peak campaign periods, and identified opportunities to strengthen audience engagement and brand awareness. International Newsletters & Media Communications: Developed and designed campaign newsletters featuring country highlights, partner activities, and international campaign updates. Supported the collection and coordination of media coverage and outreach information, showcasing the contributions of participating organizations across more than 100 countries. Visual Communications & Publication Design: Developed creative concepts and produced campaign materials, reports, digital assets, social media graphics, website banners, communication guides, and internal and external resources using Adobe Creative Suite. Worked with multilingual materials in English, French, Spanish, Russian, and Portuguese. Global Brand Consistency: Maintained visual and editorial consistency across digital, print and event-related communications, applying established GMW brand guidelines and ensuring a coherent identity across campaign materials and international partner communications. Selected campaign materials, publications and creative work are showcased below. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1666801999249-LI3G0A0LB8LFM6QIRL0H/Cover.jpg https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1632909255056-7YG2FH36GOTDAO2DCB3T/Cover_GMWReport2021.jpg Work - OECD - GMW Annual Report 2021 This report presents country overviews, events, and activities from more than 100 countries, highlighting the diverse initiatives and approaches through which children, young people, and communities worldwide participated in Global Money Week 2021. It showcases the campaign's international reach, local engagement, and inspiring contributions to advancing financial education. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1640175943283-FVA582HCHB2O40ZAZIPP/2022GMW-Toolkit.jpg Work - OECD - GMW Toolkit This practical guidebook provides organizations, educators, and individuals with the guidance and resources needed to participate in Global Money Week. It outlines the campaign's objectives, offers a step-by-step approach to planning and delivering GMW activities, and brings together creative engagement ideas, communications and media guidance, brand guidelines and supporting campaign resources. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1640176120594-YUPB7ZUXR0LQ5HWQPAN4/2022GMW-Branding-Guidelines.jpg Work - OECD - GMW Branding Guidelines This brand guideline outlines the visual identity of Global Money Week and provides guidance on the consistent use of its logos, color palette, typography, and design templates. It covers campaign materials across formats and channels, with practical examples of promotional assets to support cohesive and recognizable brand communication worldwide. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1640176177006-1NX2R4S9H09U3AN6J23E/2022GMW-Brochure.jpg Work - OECD - GMW Brochure A concise two-page campaign brochure designed to support pre-event promotion and raise awareness of Global Money Week. It introduces the campaign, highlights suggested activities and available resources, and provides an overview of the organizations behind the initiative. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1640176229981-WRMZ36EUIBHRX84Q9RFB/2022GMW-SocialMedia-Toolkit.jpg Work - OECD - GMW Social Media Toolkit This social media toolkit provides guidance and practical resources to help Global Money Week participants strengthen campaign visibility and engage audiences online. It outlines how to plan and deliver social media communications before, during, and after the campaign, helping participants share updates, promote activities, and amplify GMW's global reach. https://www.liinaliblik.com/work/itc-un monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/058e6c08-7130-40f0-9174-4ada8fb9a320/1+ITC.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/df56e3ee-15ed-4e6b-b860-d1aec7ab68ee/IMG_6910.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/685c7a19-8602-4bbf-96d4-73f363f34122/IMG_6911.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/43a55db9-f405-4769-a069-f715c0d2fb23/IMG_6914.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/73dfe05c-a4fc-4f08-9e86-6bc8e7d53ac9/IMG_6913.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/5a8e963d-a4ee-463f-a260-e9a5f27c25f6/IMG_6912.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/31bce61a-e336-4818-a149-586dd5fa2ec6/IMG_6916.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/6f6431d4-c34d-4933-8b9a-3268b7e9a967/IMG_6918.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/d201b750-9a22-41f8-bbad-0756a4564898/IMG_6909.jpg Work - ITC / UN https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/0c941ad6-7137-4a5a-9064-16be68a720e9/ITC+L+Liblik+cover.jpg Work - ITC / UN - Communications Consultant │ December 2023 – February 2024 Collaborated with the International Trade Centre (ITC) on the development of digital communications and marketing materials for the Ye! Youth Ecopreneur Program, supporting its outreach to young entrepreneurs and the wider youth entrepreneurship ecosystem. The assignment focused on translating the program's objectives and messaging into engaging digital collateral, while ensuring consistency with the established brand identities and communication guidelines of both the Ye! Community and ITC. It brought together strategic communications, brand alignment, and visual execution to support the program's positioning and visibility. The International Trade Centre is a multilateral agency with a joint mandate with the World Trade Organization (WTO) and the United Nations, working to support inclusive and sustainable trade and enterprise development. Key Contributions Strategic Communications & Brand Alignment: Developed digital marketing collateral for the Ye! Youth Ecopreneur Program, translating program messaging into clear and engaging communications while aligning visual and editorial materials with ITC and Ye! Community branding guidelines. Digital Marketing & Visual Communications: Supported the program's digital presence by developing communication materials that present its objectives, opportunities, and activities to its target audience. Institutional Brand Consistency: Applied established brand standards across communications assets, ensuring a coherent visual identity and consistent presentation across the program's materials. Selected project examples are showcased below. https://www.liinaliblik.com/work/global-money-week monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579102250755-EPXF0DGE5MB4QIE4FE4D/GMW+Toolkit+2020+Liina+Liblik.jpg Work - Global Money Week GMW Toolkit 2020 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125222419-EVF972SCT5TVZ6C7G4D9/GMW+%2811%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579102258600-AY842FSF2LJZ0K7HFRTH/GMW+Guidebook+2020+Liina+Liblik.jpg Work - Global Money Week GMW Branding & Style Guidelines 2020 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125248519-CS5WRPU0OJ8P6GJ09MTL/GMW+%2813%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579102327713-BJ4OMJJ8W6MEF4IPIPCF/Photo+4.jpg Work - Global Money Week GMW Brochure 2020 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125193408-TTXP8M94TXJOHD0U3WBA/GMW+%286%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579113144727-HXO8H0J3K70NG01IDM3L/Photo+13.jpg Work - Global Money Week GMW Report 2019 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125231014-8FONKNMSPAXL969VMIWT/GMW+%2810%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125195084-UI345S9GB0UE96TCPAV5/GMW+%282%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579511512323-BXMII82SSJP7CYJ58YPG/6uus.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125335455-7EOYF04PK4YT71JGH221/GMW+%2832%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125192782-C7WWN9K0Y8EB5AX1QK70/GMW+%284%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125190874-23SQCZ7Y44RCZAWLW3KO/GMW+%285%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125189216-BHWR9DFRTKVVJ4IWXJB4/GMW+%283%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125237673-X93WJ26RMG5G5JFN5V8N/GMW+%2815%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125188970-D2USDPO0CS7709RY1JFK/GMW+%281%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125219359-UJCXPTAD2W4AC6NC78XS/GMW+%288%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125224099-NQO19E8X6IZU6P44BWOV/GMW+%289%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125219882-AW5B5E9514P2QRO7SYSB/GMW+%2812%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579125245610-CTT0RBH85T2EURLW218Y/GMW+%2814%29.jpg Work - 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Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579172733033-ZBBX64VZKFG8C383PATF/GMWeek+%2859%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579172743279-1HDTNHNF4RLGJYPV8K21/GMWeek+%2860%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579172737105-MJIF37YFG5CCY95UXDXI/GMWeek+%2861%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579172744088-YVPTLVZQPT6EKKAIUVMQ/GMWeek+%2862%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579172744590-P1MO20REU1E1T627W9LE/GMWeek+%2863%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173464693-0A78OVJFC79M2XVIQPM1/GMWeekk+%281%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173465842-7WY6WKN4AJZ0SHAVHHF2/GMWeekk+%282%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173465829-NWEWT4KLCIF2W7B8PKUU/GMWeekk+%283%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173476663-MDVRYUM7FCNSKNINRGQ2/GMWeekk+%284%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173465835-BPJJ1WL6141SWB60IPPP/GMWeekk+%285%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173459970-G7BDG1J2B3AVDG74QDIV/GMWeekk+%286%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173482591-9SDYFISOWW69V91TREG8/GMWeekk+%287%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173490403-2X4YRF04EFX07TSPXHST/GMWeekk+%288%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173492844-68B3MBNCQXET5LGMZG7I/GMWeekk+%289%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579173494654-HL99804F7XXWUY2PRNQ0/GMWeekk+%2810%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300889376-R8NKH3GEKCUY1YMGCT46/GMWeekW+%281%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300892401-JPEMA8CJBDQ8CZPTM0U7/GMWeekW+%282%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300863914-6I0R39V7XEQ8QYU6TA31/GMWeekW+%283%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300871115-EL96B06AMO28IOJQTHYF/GMWeekW+%284%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300869524-9FCLQ02ZAETN4W4V3K74/GMWeekW+%285%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300885702-B90VCV9FN3Y2SLNJKRC7/GMWeekW+%286%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300913440-XXCQ7PXBIKE028QD7UZJ/GMWeekW+%287%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300921682-DXXJJW44OIE8LXVTKKHN/GMWeekW+%288%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300927162-LLXLGE6CZMH6PZSRDBKS/GMWeekW+%2812%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300919790-XPIQWQPYPFZX7BB16BIM/GMWeekW+%2810%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300922183-B1V252YYAD4749D6JTA9/GMWeekW+%2811%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579301435112-UHQZ9Y4TRLVO9P156GJT/GMWeekW%2816%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300926092-91K36MAG47ZESF5LNRME/GMWeekW+%2813%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300935927-ISHEG3DTW55EMH74P3U9/GMWeekW+%2814%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579300934037-J4319LSBRZA8LTRQ9R14/GMWeekW+%2815%29.jpg Work - Global Money Week https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/e1ba03d6-57ce-4c43-b36f-7d70b72a615d/Cover_PhotoGMW+2024+June+new.png Work - Global Money Week - Global Money Week (GMW) – Global Program Management & Campaign Leadership 2012–2019 | Child & Youth Finance International (CYFI) Contributed to the development, international expansion, and delivery of eight editions of Global Money Week (GMW) at Child & Youth Finance International (CYFI), helping grow the campaign's reach from 21 to more than 175 countries and engage over 50 million children and young people by 2020. Across three progressively senior roles, Communications Coordinator, Communications & Global Money Week Program Manager, and Head of Communications, I combined global program leadership with strategic communications, brand development, international partnerships, and stakeholder engagement. Working closely with CYFI's Founder and Co-Directors, I coordinated cross-functional teams, mobilized international partners, and helped evolve the campaign into a worldwide initiative. Key Contributions Global Program Strategy & Leadership: Contributed to the development and execution of the Global Money Week strategy across eight editions, helping scale the campaign from 21 to more than 175 countries and reach over 50 million children and young people. Led a team of four junior colleagues and coordinated a 15+ member international, cross-functional team to support global campaign delivery. International Campaign Planning & Execution: Led cross-functional planning and coordinated end-to-end campaign implementation, establishing project plans, responsibilities, timelines, and delivery milestones. Facilitated team and volunteer briefings, monitored progress, coordinated regional activities, and led post-campaign evaluation processes to strengthen planning and execution across successive editions. Global Partnerships & Institutional Stakeholder Engagement: Developed relationships and coordinated campaign collaborations with ministries, financial institutions, stock exchanges, international organizations, corporate partners, schools and GMW ambassadors. Worked with organizations including PayPal, Deloitte, Burberry, Netflix, Tommy Hilfiger, the Dutch Central Bank (DNB), and the London Stock Exchange to support joint activities, events, and campaign outreach. Executive & High-Level Stakeholder Engagement: Worked closely with the Founder and Co-Directors on global advocacy, communications and campaign priorities. Collaborated with H.M. Queen Máxima's communications team and the Dutch Money Wise Platform, an initiative of the Ministry of Finance, to organize GMW launch events in 2017 and 2018. Presented program results to senior stakeholders at the Dutch Central Bank, McKinsey & Company, and Deloitte. Strategic Communications, PR & Media Relations: Shaped and delivered multi-channel communications across GMW and CYFI, including campaign messaging, newsletters, reports, press releases, media outreach, website content, social media and partner communications. Represented CYFI in media interviews and served as master of ceremonies at the 2016 Global Money Week press launch at the British Museum in London. Global Campaign Marketing & Brand Development: Developed and managed integrated marketing communications across websites, social media, email, newsletters, blogs and international partner networks. Strengthened GMW's global brand identity by developing the GMW Branding & Style Guidelines and establishing consistent visual and editorial standards across digital, print, and event communications. International Content & Localization: Coordinated global campaign content and resources, including international translation efforts involving 30 volunteer translators across seven languages. Supported the adaptation and distribution of campaign materials to diverse audiences and participating organizations worldwide. Creative Direction & Visual Communications: Developed and produced campaign resources, reports, posters, banners, promotional materials, data collection forms and practical guides using Adobe InDesign, Photoshop and Illustrator. Oversaw the visual presentation of campaign materials and contributed to the development of a cohesive global identity. Digital Communications & Website Development: Supported the development and visual direction of the Global Money Week website, collaborating with web communications coordinators and developers on design implementation. Managed content updates, editorial improvements, and visual assets using Joomla and basic HTML. High-Profile International Events & Representation: Hosted the 2016 Global Money Week press launch at the British Museum in London and opened the trading day with the ceremonial gong at Euronext Amsterdam during Global Money Week 2018. Contributed to coordinating high-level campaign launches and international stakeholder events. International Communications & Knowledge Sharing: Developed campaign publications, reports, newsletters, and external contributions, including content for the World Federation of Exchanges' Focus magazine, highlighting stock exchanges' participation in Global Money Week. Institutional Transition & Program Handover: Coordinated the final campaign handover to the OECD International Network on Financial Education (OECD/INFE), supporting the transition of Global Money Week for its 2020 edition. Career Progression at CYFI (2012-2020) Head of Communications | Jan 2018 – Dec 2019 Communications & Global Money Week Program Manager | May 2015 – Jan 2018 Communications Coordinator | Nov 2012 – May 2015 Across these roles, my responsibilities evolved from communications coordination and campaign delivery to global program leadership, strategic communications and senior stakeholder engagement. This progression provided a foundation in building international initiatives, leading cross-functional teams and connecting communications strategy with large-scale program execution. From 2020 to 2022, I served as a GMW Communications Consultant, collaborating with OECD/INFE on strategic communications and global campaign delivery. Read more here. Selected campaign materials, publications, events, and creative work are showcased below. https://www.liinaliblik.com/work/icisa monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1624371428560-N7YVZSFRIGPS694PKC9X/front+banner_185x200+mm.jpg Work - ICISA - Visual Communications & Publication Design Consultant │July, 2020 - November 2021 Collaborated with the International Credit Insurance & Surety Association (ICISA) on a project basis, supporting its corporate communications through the design and production of digital and print materials. ICISA brings together leading international companies specializing in trade credit insurance and surety bonds, representing an industry that plays an important role in facilitating international trade and managing commercial risk. The engagement focused on translating institutional content and industry knowledge into professionally designed communication materials, ensuring clear presentation, visual consistency and high-quality production across a range of formats. Key Contributions Corporate Communications & Publication Design: Designed and produced corporate publications and communication materials, including ICISA newsletters, reports, and industry terminology documents. Visual Communications & Brand Consistency: Developed digital and print assets aligned with ICISA's visual identity, maintaining consistency across communication formats and materials. Graphic Design & Creative Production: Created visual assets, online banners, and supporting communication materials using Adobe Creative Suite. Digital & Print Production: Supported the end-to-end design and production process, preparing communication materials for digital distribution and print applications. Selected design and publication examples are showcased below. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1624371539214-VND10RVRB5TEQQQBDYPC/ICISA+Insider_June+2021.jpg Work - ICISA - │June, 2021 Design of The ICISA Insider – June Edition The June edition of The ICISA Insider features exclusive interviews with Rob Nijhout and Richard Wulff, industry insights, organizational announcements, and the latest developments across the trade credit insurance sector. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1618396340715-OA22KJ6HZ1SMNK3RDQ9H/0_The+ICISA+Insider_April+2021_COVER.jpg Work - ICISA - │April, 2021 Design of The ICISA Insider – April Edition The Spring edition of The ICISA Insider explores key developments across the credit insurance and surety sectors, featuring industry updates and insights on government support schemes, Brexit, the CPRI market, and trade developments in Central Asia. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1607943946430-MLAX2NWPGODR83ZU4LLZ/The+ICISA+Insider_October+2020_final.jpg Work - ICISA - │October, 2020 Design of The ICISA Insider – October Edition The ICISA Insider is ICISA's online industry magazine, featuring in-depth articles, sector developments, and interviews with leading trade credit insurance professionals. This edition explores the outlook for the global economy in 2021 and the prospects for economic recovery. Discover the insights and perspectives below. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1607943845460-FN4VDUO6LUAJ3D3VLPUV/The+ICISA+Insider_July+2020.jpg Work - ICISA - │July, 2020 Design of The ICISA Insider – July Edition The ICISA Insider is ICISA's online industry magazine, published three times a year. It features a curated selection of articles, industry insights, and interviews with professionals across the trade credit insurance and surety sectors. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1607943736036-S5URJBQYKZF320Q0QC2A/ICISA_Terminology_German.jpg Work - ICISA - │October, 2020 Designed the German edition of the Catalogue of Credit Insurance Terminology This 120-page Catalogue of Credit Insurance Terminology provides a comprehensive reference to key concepts and terminology within the credit insurance industry. Designed for both newcomers and established professionals, it explains commonly used industry terms in clear, accessible language and serves as an introductory resource and practical guide to navigating the sector. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1611050979232-WH49KMYCETQTKQA71QIZ/MAPs_Liina+Liblik+1.jpg Work - ICISA 2020 | Map design for ICISA’s trade credit insurance and surety members. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1611051257798-1PY1TAA58XBWEITQA3IB/image-asset.jpeg Work - ICISA 2020 | Map design for ICISA’s trade credit insurance and surety members. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1611051316077-UGHWBWLQQ8FOD1YGI04F/MAPs_Liina+Liblik+3.jpg Work - ICISA 2020 | Map design for ICISA’s trade credit insurance and surety members. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1611051386838-C4E0VSGSOFTB575UZ6NP/image-asset.jpeg Work - ICISA 2020 | Map design for ICISA’s trade credit insurance and surety members. https://www.liinaliblik.com/work/dggf-knowledge-products monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/be92ba47-f738-4ad2-a420-e08ed30141c5/Cover+image+visual+for+the+DGGF.jpg Work - DGGF Knowledge Products - DGGF Knowledge Products - Design & Production │October, 2019 - December, 2024 Supported the development and production of knowledge publications for the Dutch Good Growth Fund (DGGF) – Financing Local SMEs, combining editorial coordination, publication design, and visual communications to bring research, insights, and institutional knowledge to life. The work involved designing and producing DGGF reports and knowledge products in Adobe InDesign, translating complex content into clear, structured and visually engaging publications for digital distribution. In collaboration with authors, I refined written content, coordinated layout development, and maintained editorial and visual consistency across publication materials. Key Contributions Publication Design & Visual Communications: Designed and produced DGGF reports and knowledge products in Adobe InDesign, developing clear, accessible layouts and cohesive visual presentations for digital publications. Editorial Review & Quality Assurance: Reviewed publication content and flagged occasional errors or inconsistencies, helping maintain accuracy, clarity, and editorial quality across the final materials. Graphic Design & Desktop Publishing: Managed the design and production process, translating complex information into publication-ready materials while maintaining high standards of visual presentation and editorial quality. Visual Identity & Brand Consistency: Applied consistent design principles and visual standards across knowledge products, supporting a coherent and recognizable publication identity. About the DGGF The Dutch Good Growth Fund (DGGF) – Financing Local SMEs is a Dutch government initiative designed to stimulate entrepreneurship and create employment in frontier markets by improving access to finance for local small and medium-sized enterprises. The program is managed by a consortium comprising Triple Jump B.V. and PricewaterhouseCoopers Advisory N.V. (PwC), on behalf of the Dutch Ministry of Foreign Affairs. Selected publication and design examples are showcased below. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/8d4929b7-6dfb-4064-9813-1e1feae10e17/20231220_i2i+Ventures+Cover.jpg Work - DGGF Knowledge Products - │January, 2024 i2i Ventures: Lessons From The Women-Led Early-Stage Venture Capital Fund From Pakistan Since i2i Ventures is a bright example of a thriving capital fund despite a challenging context, DGGF decided to dedicate a knowledge paper to it. The paper centers on identifying the primary success drivers of i2i Ventures and how the fund’s strategies can inspire similar first-time early-stage venture capital funds in different countries or regions. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/3706a8e4-4942-41fb-9b49-054311ee0728/20231108_SHE+Cambodia+cover.jpg Work - DGGF Knowledge Products - │November, 2023 SHE Cambodia: Lessons From A Gender-Focused Entrepreneurship Incubator As the collaboration between SHE Investments and DGGF provides a valuable learning model on how an incubator can expand into rural areas, DGGF decided to dedicate a knowledge paper to it. The paper centers on identifying SHE’s primary success drivers and how these strategies can serve as inspiration for similar incubators and accelerators in different countries or regions. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/55716e51-b92c-48fc-b35e-b6088b630288/20230203_cover_ACTB+Sierra+Leone.jpg Work - DGGF Knowledge Products - │January, 2023 ACTB Sierra Leone: 5 Lessons From a Growing MSME Lender In a Fragile Environment ACTB’s case provides a compelling and inspiring example of a successful and scalable financing model for the underserved at the bottom of the pyramid. This presents a learning opportunity for others, particularly younger Microfinance Institutions (MFIs). As such, DGGF commissioned a case study to extract five key lessons that could be replicated by MFIs in other countries or regions. At the core of all five lessons stand the high-trust, cooperative relationships that ACTB has established with clients, investors, and regulators. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/2fcd3d1b-3f7b-4dc8-9a3a-1cc0b41d8935/2023+Dec+_Cover_DGGF.jpg Work - DGGF Knowledge Products - │December, 2022 DGGF Impact Report 2021 The Dutch Good Growth Fund (DGGF) - Financing Local SMEs was established in 2014 and has since worked on furthering access to finance and entrepreneurship in frontier markets. This report dives deeper into the core impact areas of SMEs financed and jobs created since the start of DGGF, with particular attention to the challenges faced during the COVID-19 pandemic. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/e41e15ef-dc82-43f1-84c5-e138fb908def/2021+Dec+Cover-Angel-Paper.jpg Work - DGGF Knowledge Products - │December, 2021 A New Era For Angel Investing In Africa: How Innovative Approaches to Angel Investing Are Reducing the Early-Stage Financing Gap for African High-Growth Ventures This report is written by Eelco Benink and David van Dijk for the Dutch Good Growth Fund (DGGF). It is looking at new early-stage funding models and exploring innovative investors. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/58da8035-52b1-45da-a05a-d73acfcc31b7/2020+May+-+Mella+Paper.jpg Work - DGGF Knowledge Products - │May, 2020 Spurring Entrepreneurship In A Nascent Ecosystem: How Mella Inspires Young And Aspiring Entrepreneurs In Ethiopia Mella is an entrepreneurship program in Ethiopia, launched by Novastar Ventures, an Africa-based venture capital firm, with support from the Dutch Good Growth Fund. Mella’s virtual platform connects youth with successful entrepreneurs and inspires them in their ambitions of starting or growing their businesses. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/92be662e-a86a-4ccc-bdd4-4509e172f1dd/2019+Oct+DGGF+Conference+Report.jpg Work - DGGF Knowledge Products - │October, 2019 Closing The SME Finance Gap: Empowering Youth & Women Entrepreneurs in Frontier Markets Collaborated with Triple Jump and designed the layout of the DGGF Conference Report. On October 1, Triple Jump and PwC – on behalf of the Dutch Good Growth Fund (DGGF) Investment Funds for Local SMEs – organized the conference “Closing the SME Finance Gap: Empowering Young & Women Entrepreneurs in Frontier Markets” at the Compagnietheater in Amsterdam. https://www.liinaliblik.com/work/global-inclusion-awards monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116302863-OVS1IB2RM93TX3DZPLDD/2016_GIA+%281%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579118607953-XLHM5KWZLKEXJ6A3VFFN/GIA+%281%29.jpg Work - Global Inclusion Awards GIA Report 2019 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116346618-PEATBA7S315I2BTQFIIC/2016_GIA+%282%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579118618193-CA25QKON5W7U27VT3Y19/GIA+%282%29.jpg Work - Global Inclusion Awards GIA Report 2018 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579120303233-TT6BKBLNK62WH72BBHIS/GIA+%285%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579287768667-NNIBSJEOR3PP4WI1D5HI/2016_GiAA.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579120177327-0P000H21ME2FRITZJRQS/GIA+%284%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579287627965-ESJORNMH8GN9N3BCNMX8/2016_GIAwards+%281%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579118623162-X32R4E87COETU4OLTY10/GIA+%283%29.jpg Work - Global Inclusion Awards GIA Report 2017 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579287628620-LKVCV4Y3055BHIU9YHOZ/2016_GIAwards+%282%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579288457787-UKM3KYG8LQRNMB381K43/2017_GIA%2810%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116310076-P3QJF746QMQ1P0Q5RVUV/2017_GIA+%282%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579288176020-BR6C4FSUN48CTTZHZMUX/2017_GiAwards.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579288862790-KYW1LEIQ0M2RYCYDAG5T/2017_GIA+%284%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579288863265-SSUMA5T900420M8QH6S2/2017_GIA%287%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579288862941-40LAD7O8I2IKM81WOMK9/2017_GIA+%283%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116423033-UAZOQCL8LE3O1S8LOTQF/2018_GIA+%284%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579292502570-875QYVUD3MTOBTG0G29W/2018_%26GIA.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116356341-OC3Z2DMG80BWU3AQV6FE/2018_GIA+%282%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579289582879-JYK79U2P89SK1YRB00MX/2018_GIAw+%282%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579289588005-THI4OTUPB7BTV6O1F912/2018_GIAw+%283%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579289543940-PSHQNQEV44701U9HBOUQ/2018_GIAw+%284%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579289578387-JWI291D57KZXUYRN0UTT/2018_GIAw+%281%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116556234-M9OOG5VXKOJN1S57PMCQ/2018_GIA+%286%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116329165-0FKMIABD1X8B280LLTMA/2015_GIA+%282%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116389164-EVU4QJXX51LTHYBJN2MV/2014_GIA.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116563330-42I3UMLRV8Q6FIUEJF92/2019_GIA+%281%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116551421-HOQH0K8IAM5CWHU7A8QY/2019_GIA+%282%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579116560412-JCAWYK9NO701YBLZ0G6F/2019_GIA.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579293351690-5EPEPI9JSS1YY8CSA28N/2019_GIAw+%282%29.JPG Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579293371612-G8GDSXGZ6WV9FOY0BUYF/2019_GIAw+%281%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579293370750-FLJ4AL5YAZ4A8C1LYT9W/2019_GIAw+%283%29.jpg Work - Global Inclusion Awards https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579174642352-QXGDJ4DS18GC1XWUE6G8/20140301_Trade-151_0124-copy.jpg Work - Global Inclusion Awards - Global Inclusion Awards (GIA) – International Program & Event Leadership 2013 - 2019│Child & Youth Finance International (CYFI) Contributed to the planning, development, and delivery of seven editions of the Global Inclusion Awards (GIA), an international awards initiative recognizing achievements in advancing financial inclusion and financial education. Working across international partnerships, institutional stakeholder engagement, event production and communications, I coordinated the awards program and its associated ceremonies in collaboration with financial-sector institutions, government representatives and international partners. The role combined cross-functional project leadership with high-level event coordination, jury management, brand development and creative communications. I led the GIA project team, coordinated multiple workstreams, and worked closely with local and international partners to deliver the awards process and ceremonies across different international settings. Key Contributions International Awards Program & Project Leadership: Led the planning and coordination of seven GIA editions, overseeing three core workstreams: Awards Ceremony production, the application and nomination process, and international Jury coordination. Established project plans, defined responsibilities and delivery timelines, coordinated cross-departmental support and monitored progress through regular team meetings. International Partnerships & Institutional Stakeholder Engagement: Built working relationships and coordinated with institutional and local partners, including the Banking Association South Africa (BASA), the G20 Saudi Secretariat, Germany's G20 Presidency and the Swedish Financial Supervisory Authority, among others, to support the planning and delivery of international Awards Ceremonies. High-Level Event Production & Protocol: Coordinated the development and delivery of Awards Ceremonies, covering event messaging, partner co-branding, speaker engagement, program development, MC and host arrangements, media and social media communications, guest registration, invitations, protocol, visa coordination, venues, accommodation, catering, entertainment and audiovisual production. International Jury Management & Coordination: Managed coordination with the GIA Jury, preparing supporting materials, organizing meetings, and maintaining communication with jury members throughout the awards process to support an effective, structured evaluation. Creative Direction & Visual Communications: Designed and produced a comprehensive range of awards materials using Adobe Creative Suite, including award booklets, publications, reports, jury handbooks, presentations, stage backdrops, agendas, banners, glass awards and certificates. Global Awards Communications & Digital Engagement: Developed and coordinated GIA newsletters, social media content, and website updates, supporting communication of award announcements, program milestones, participating organizations, and ceremony activities across digital channels. Brand Development & Visual Identity Management: Managed the GIA's visual identity and brand presentation across online and offline channels, ensuring consistent application of brand guidelines across publications, promotional materials, digital platforms and international Awards Ceremonies. Selected awards publications, event materials, and creative work are showcased below. https://www.liinaliblik.com/work/cyfi-visual-branding monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579302266848-ON4LMTKS5NIX0E5CEM5P/CYFI+Branding+%281%29.jpg Work - CYFI Visual Branding https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579302267333-39XHN6EQWCQZHNFM9HXK/CYFI+Branding+%282%29.jpg Work - CYFI Visual Branding https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579302264456-ZJZXHUMHLV6F4LEFHRRP/CYFI+Branding+%283%29.jpg Work - CYFI Visual Branding https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579302268816-87T1Z5YESHFEH8T9M5KW/CYFI+Branding+%284%29.jpg Work - CYFI Visual Branding https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579188294253-ROMPDDO1WWX5W0TGI67M/CYFI.jpg Work - CYFI Visual Branding - Visual Branding, Creative Communications & Graphic Design 2013 - 2019│Child & Youth Finance International (CYFI) Built on more than seven years of experience in visual branding, graphic design, and desktop publishing (DTP) at Child & Youth Finance International (CYFI). Shortly after joining the organization in 2012, I collaborated with a creative agency to develop CYFI's brand guidelines. I later took on an in-house creative lead role, supporting the organization and its initiatives with visual communications, publication design, and brand development. Working across departments, I oversaw the creative development and production of digital and print materials, ensuring consistent visual identities across CYFI, Global Money Week, Global Inclusion Awards and Ye! for Young Entrepreneurs. I also delivered internal brand guideline training sessions, helping colleagues apply established design standards across their communications. Key Contributions Brand Strategy & Visual Identity Development: Collaborated with a creative agency to develop CYFI's brand guidelines and subsequently supported their implementation across the organization and its international initiatives, maintaining consistent visual identities across online and offline channels. Creative Direction & In-House Design Support: Served as an internal creative resource, advising colleagues and supporting cross-functional teams with design concepts, visual development, and creative production across multiple programs and campaigns. Publication Design & Desktop Publishing: Designed and produced annual reports, publications, campaign materials, book covers, guidelines, awards publications, summit resources, brochures, flyers, banners, posters and other institutional materials using Adobe InDesign, Photoshop and Illustrator. Multilingual Publication Design & Production: Applied more than 7 years of experience working with publication and design files across eight languages: English, Spanish, Portuguese, French, Russian, Dutch, German, and Italian. Adapted layouts and prepared multilingual materials while maintaining visual integrity, readability, and brand consistency across different language versions. Print Production & Prepress: Managed graphic production from initial design and layout through to final, publication-ready artwork. Applied knowledge of offset and digital printing processes, prepress requirements, and color management to ensure high-quality production outcomes. Brand Guidelines & Internal Training: Delivered brand guideline training sessions for colleagues, supporting consistent application of visual identity standards and strengthening in-house creative capabilities. Templates & Corporate Communications Materials: Developed standardized Word document and PowerPoint templates, supporting consistent branding and professional presentation across internal and external communications. Digital & Event Visual Communications: Contributed to the visual design of CYFI and Global Money Week websites and produced a broad range of creative assets, including banners, posters, infographics, stage backdrops, certificates and glass awards. Selected branding, publications, campaign materials and creative projects are showcased throughout this website. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579186855311-PUA788DAFJ6T0E01DOZ1/Annual+Report+2018.jpg Work - CYFI Visual Branding - │2018 Designed the CYFI Annual Report 2018 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579187625450-M8GT77VSW5274YTPQJON/AnnualReport2017.jpg Work - CYFI Visual Branding - │2017 Designed the CYFI Annual Report 2017 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579187817867-0QS00UHF881GR6SQHYS2/2016.jpg Work - CYFI Visual Branding - │2016 Designed the CYFI Annual Report 2016 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579188020963-KOW2PY3YIZR899HH9GS9/2015.jpg Work - CYFI Visual Branding - │2015 Designed the CYFI Annual Report 2015 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579188141541-T6P221S23DPWQCUQ4BTL/2014.jpg Work - CYFI Visual Branding - │2014 Designed the CYFI Annual Report 2014 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579303456698-BH5AKRSXRN63QBSM90LS/2017+Exploring+Cover.jpg Work - CYFI Visual Branding - │2017 Designed the ‘Exploring the Economic and Social Motivations for Child and Youth Friendly Banking’ document https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579302884509-76WOY7IPJV60J02F7671/2016+Summit+Report.jpg Work - CYFI Visual Branding - │2016 Designed the CYFI Summit Report 2016 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579303945752-HAYPBG9LBZBMIR8AX3T0/image-asset.jpeg Work - CYFI Visual Branding - │2016 Designed ‘Economic Citizenship Education for Children and Youth’ publication https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579304211386-GF42BXJ3VAAZH2YENPRS/image-asset.jpeg Work - CYFI Visual Branding - │2016 Designed the ‘Financial Inclusion for Children and Youth’ publication https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579304362492-KD73LLSF5NY54DTSZYFM/image-asset.jpeg Work - CYFI Visual Branding - │2016 Designed the ‘Research Evidence for CYFI’s Model of Economic Citizenship for Children and Youth’ publication https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579305404228-2LVUE753G7E22JBTNR12/2.jpg Work - CYFI Visual Branding - │2016 Designed the ‘Best Practices In Financial Education For Youth Cases From Central Europe’ document https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579305518912-BWS6HBZV40JAYLW0HXZX/image-asset.jpeg Work - CYFI Visual Branding - │2016 Designed the ‘Transfer of Visegrad Group countries 2016’ Project Report https://www.liinaliblik.com/work/ye-for-young-entrepreneurs monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579437001480-RROV2NZIMBXXLB64KW8V/60-64.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579445505495-8A3H3SXM9S2H25H50RN2/Ye2018+%282%29.JPG Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510758042-V7X8HG7WZDGW9S7CE453/Ye+%286%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579437005043-VMF8TH63SW6BFBAO5UPZ/60-642.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579446577402-8B7J2SYBDXD1DABWAYDY/Ye2018+%285%29.JPG Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510774792-TI39OZPCK2IKVFDOTNMY/Ye+%287%29.JPG Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579437114412-FLI4AWD97UA64CX5UQI3/60-643.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579446534238-13M8INAHSMVSBIL7DZ3Q/Ye2018+%283%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510777898-SJZZ08GXVZR5URT70W6M/Ye+%288%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579436998860-0ICUMH1U9QXLGCN5299A/60-644.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579445472812-GICK3F7Z5Z46JTPS67SN/Ye2018+%281%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510833558-WNRF57Q0AOJ4UTQOI8WU/Ye+%289%29.JPG Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579437005332-JFUIP3F3EDBLPDV38MZL/60-645.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579445483283-OU0OX1I4P8OMF1PBHDLC/Ye2018+%284%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510744391-PV2YA2KEW2ASK1090TKG/Ye+%283%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579447013703-2O5X0J5NTBC4GXN6OTK3/Ye2018+%286%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510789040-SCVSBPPDZ5LCGIQ1BP93/Ye+%285%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510863966-6UPLKGHOSNIAYASL3CZN/Ye+%281%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510748337-HP49VQF5A5OWJV05TUWO/Ye+%282%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579510828789-MWTNJAUTND6SHLRUTIK4/Ye+%284%29.jpg Work - Ye! for Young Entrepreneurs https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579445840197-O9KP7WF2RDBO93C4M9UO/YEEgypt.jpg Work - Ye! for Young Entrepreneurs Visual Communications & Event Support 2014 - 2019 │Child & Youth Finance International (CYFI) Contributed to the development and promotion of Ye! Community, CYFI's youth entrepreneurship initiative, through visual communications, branded materials and international event support. Worked on a range of creative assets and publications, helping establish a consistent visual identity across Ye! resources, promotional materials and event collateral. Key Contributions Visual Communications & Brand Development: Created branded design materials for Ye!, including guidebook and report templates, presentation slides, document covers, certificates, social media illustrations, promotional banners, and glass awards. Publication Design & Creative Production: Designed and finalized the layout of Ye! publications, guidebooks and supporting resources using Adobe Creative Suite, ensuring visual consistency and professional presentation across materials. Brand Identity & Event Collateral: Developed visual assets and promotional materials aligned with the Ye! brand, supporting its visibility and consistent representation across digital, print, and in-person activities. International Event Planning & Coordination: Supported the planning and preparation of the Ye! Awards Egypt 2018 in Cairo and the Ye! Uganda Summit 2018 in Kampala, contributing to the delivery of international entrepreneurship events. High-Level Event Representation: Delivered the opening speech at the Ye! Summit in Uganda, representing CYFI and contributing to the event's official program. Selected Ye! publications, branded materials and creative work are showcased below. https://www.liinaliblik.com/work/cyfi-global-summits monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579183053914-ZBGA6UQHNG04WCDIGZHE/Summits.jpg Work - CYFI Global Summits https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579183019412-H9NVP5XPWLJMD42N8MR3/Summits2.jpg Work - CYFI Global Summits https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579183047258-P7MUZDKHFHZ2KMLV1237/Summits3.jpg Work - CYFI Global Summits https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579183045212-QZZ13OSDN4INX56181U2/Summits4.jpg Work - CYFI Global Summits https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579183052983-OPLO5XY9GYLLC6NHCKJQ/Summits5.jpg Work - CYFI Global Summits https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579294301200-GHHPABFTD74H2FNPX89C/Cover2013SummitIstanbul.jpg Work - CYFI Global Summits - CYFI Global Summits – International Event Planning & Communications 2013 - 2019│Child & Youth Finance International (CYFI) Supported the planning and delivery of CYFI's international Global Summits, bringing together governments, financial institutions, international organizations and other stakeholders to advance financial inclusion and economic empowerment for children and young people. Contributed to the coordination of large-scale international events, working across regional, operations and communications teams to support event logistics, partner collaboration, promotional activities and creative production. The portfolio included the 2013 Global Summit in Istanbul, welcoming more than 500 participants from 102 countries, and the 2014 UN Global Summit in New York, bringing together 340 participants from 90 countries. In 2019, I also collaborated with the Banking Association South Africa (BASA) on planning and communications for the Global Summit. Key Contributions International Event Planning & Coordination: Supported the planning and delivery of international Global Summits, developing project plans, responsibilities and timelines in collaboration with regional and operations managers. Coordinated planning requirements across multiple event workstreams. Event Logistics & Operations: Worked with internal teams and local partners on key logistical arrangements, including venues, exhibition areas, catering, entertainment, audiovisual requirements and supporting event documentation. Institutional Partnerships & Local Stakeholder Engagement: Collaborated with the Banking Association South Africa (BASA) on the 2019 Summit, supporting event logistics, communications, media coordination, social media and partner co-branding. Event Communications & Digital Content: Developed and coordinated Summit newsletters, social media content and website updates, supporting event promotion, participant engagement and the communication of key program information. Creative Direction & Event Branding: Designed and produced event materials using Adobe InDesign, Photoshop and Illustrator, including reports, agendas, logistical documents, save-the-date announcements, website pages, newsletters and online and offline banners. Selected summit communications, publications and event materials are showcased below. ‍ ‍ https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579180974088-GX37L7F7R6V87ZQ96AX1/2019+Summit+CYFI.jpg Work - CYFI Global Summits - │2019 Johannesburg, South Africa In 2019, the Summit was hosted by the Banking Association of South Africa (BASA) and CYFI from 20 to 22 June in Johannesburg, South Africa. It was held in partnership with the National Treasury, Financial Services Board, Department of Basic Education of South Africa, and FinMark Trust. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579180800679-VWR38OF67F5JD1BVDTT7/2016+Summit+CYFI.jpg Work - CYFI Global Summits - │2016 Bucharest, Romania In 2016, CYFI organized the Summit and Strategy Launch, hosted by the National Bank of Romania, the Ministry of National Education and Scientific Research, and the Financial Supervisory Authority of Romania, on 28-29 June in Bucharest, Romania. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579296266087-L1SQZTHMZPO7QG88QHQK/2014_NYSummitCYFI.jpg Work - CYFI Global Summits - │2014 New York, the United States CYFI Global Summit ‘A Chance for Change: Child and Youth Finance and the Post-2015 Agenda’ was organized by CYFI with the support of UNCDF at the United Nations Headquarters in New York on 23 May 2014. The Summit brought together 340 children, youth, and high-level stakeholders from 90 countries. https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1579296770178-LK5ALY4OWC8W43YI3PBS/2013CYFISummit.jpg Work - CYFI Global Summits - │2013 Istanbul, Turkey CYFI Global Summit was organized by CYFI and held under the patronage of the Capital Markets Board of Turkey (CMB), in collaboration with Borsa İstanbul and with the contributions of the Central Bank of the Republic of Turkey (CBRT), İstanbul Takas ve Saklama Bankası, Central Registry Agency (CRA), and the Association of Capital Market Intermediary Institutions of Turkey (TSPAKB) on 6-9 May 2013. The Summit featured 413 senior-level adult participants from 102 countries and 101 young participants. https://www.liinaliblik.com/work/peoples-planet-project monthly 0.5 2026-11-11 https://images.squarespace-cdn.com/content/v1/5e1ebdc889c4623c86d59104/1591551950148-M0XXWJHE9VFML221GMZM/Mount+Hagen_Papua+New+Guinea+trevorcole.jpg Work - People's Planet Project Communications & Creative Lead │January 2020 - September 2020 Supported communications and creative development for The People's Planet Project, a global movement producing documentaries on environmental and Indigenous rights issues. Combined creative direction, project coordination, and stakeholder engagement to strengthen the project's visibility and outreach. Key Contributions Creative Communications & Visual Development: Contributed creative concepts and design direction, developed website layout ideas, and supported social media communications. Communications & Project Coordination: Coordinated communications and creative deliverables, supporting effective project execution and increased awareness of the initiative. Strategic Partnerships & Stakeholder Engagement: Built relationships with creative agencies, potential partners, funders, and media representatives to support collaboration and project visibility.